Writers want to tell stories. We need to tell a story. Which is great because readers want to experience them. We have already established that in Something’s Gotta Give. Yet sometimes our writing is flat and it reads that way.
There is something missing from the page. Something the writer did not translate. It usually comes in the form of show vs. tell, undeveloped plots/characters or first drafts getting a light edit before being rushed to print.
It happens. Deadlines, burn out, or even trying to figure out what is missing on the page can flatten our writing. It doesn’t matter how well you write or what draft you are on. Good writers are not immune.
Cardboard writing varies in style and genre. However, they tend to crop up in more formula based genres. They are in need of creative/craft spices usually and result in a bland story that is either over or under cooked. Sometimes it is nice fluff, other times I marvel at the good reviews. I mean, really?
Yes, readers are forgiving. Write a great story and keep me in it, I’ll not only forgive bad writing, I’ll buy your next book too. Cardboard books are the ones I won’t remember in a week. Unless I learned what not to do when it comes to my own writing.
Is it worth mentioning fluff meets cardboard authors can be household names? Men and women who make their living off of writing reliable (mostly feel good) books. One is a gazillionaire and all because he makes the heart go pitter-patter. No, I’m not jealous. We like happy. It is like vanilla ice cream. Now you know you can be a successful cardboard writer. See, well worth the read.